FOX Family Office Forum Recap - Day Two

Date: Jul 22 2021

Erin Hulse, Deviate Consulting


Erin Hulse is the Founder of Deviate Consulting, LLC, which focuses on accounting, software consulting and selection for family offices, investment advisors, hedge funds, fund administrators and small businesses throughout the world. Software focus includes multiple investment accounting, portfolio accounting and wealth management suites prominent in the industry.

Learn More About Deviate Consulting →


Exploring Trust with Technology

Clara Durodié

Redefining Trust:  Transparency, ethics and control = Trust

Algorithms Have Parents:

  • Human centered AI
  • Fairness
  • Reliability
  • Auditable
  • Explainable

Digital Trust

  • Trust with AI
    • Manage and mitigate AI risks
    • Digital Governance
    • Digital Literacy at the decision level
    • Use it as a business tool
  • Blockchain: Source of Truth

Client Trust

  • Investment Expertise
  • Don’t write off decades of experience and relationships; encode it in a digital format


  • Find your digital vulnerabilities (weaknesses)
  • Educate everyone to become digitally literate (education)
  • Ethical AI: Mange, monitor and mitigate your AI risks (governance)


The Happy Middle - A Hybrid Work Environment

Rob Ollander-Krane,  Moderated by Bonnie Gauger

Before Covid – Traditional or Progressive  à  During Covid – Remote work or Remote Life

Audience Question:

  • What stopped you from moving to something more progressive? – Family has an expectation, prefer having people in the office, loss of culture, confidentiality of data

Surprise! We need:  Innovation, Technology, Flexibility, Balance and Culture

Audience Questions:

What successes did you see in your teams during covid?

  • Flexibility, communication, resilience, technology, balance, collaboration

What is your personal preference?

  • Work from home 26% , back to office 11% , combination 64%?

What do you think your firm should do?

  • Work from home 4% , back to office 9% , combination 87%?

Start by surveying and asking your employees how they want to move forward.

  • 59% of people would look for a new job if forced to go back to the office

Three steps:

  • Determine what work needs to be done in the office
  • Design for autonomy
  • Level the playing field – Same rules for all, access to resources and opportunities

Drive  =  Passion, Mastery and Autonomy

Manager Skills:

  • Instill a growth mindset, increase empathy
  • Maximize autonomy: goal setting, check-ins and feedback
  • Bias mitigation


Leadership in a New Era

Greg McCann, Courtney Pullen, moderated by Jill Shipley

Audience Question:

  • How clear and confident are you in what leadership means to you?  Only 22% very confident
  • How different is your leadership style when leading within the SFO compared with your style when working with the family? 33% pretty different and 25% about the same

What is more needed today? Leading or managing?

  • Most organizations are over-managed and under-led.

What causes complexity in being a good leader in a family office?

  • Dealing with the culture of the firm, but also dealing with the family dynamics.

How are different generations challenged?

  • Different generations are almost different cultures, so we have to overcome those differences

Management requires emotional agility and self-awareness for collaboration. What are the characteristics of the best leader you’ve ever followed?

  • Calm
  • Empowerment
  • Integrity
  • Authenticity
  • Empathetic
  • Passion
  • Trust
  • Mentor
  • Listener and an open mind