The Digital Transformation Playbook for the Middle Market


True disruption—the kind that marks lasting paradigm shifts in the predominant way things are done—is more than a technology story. It’s a virtuous circle in which technology spawns changes in market and competitive dynamics, and vice versa. To stay on the right side of disruption, businesses need to anticipate the signals and adapt and reinvent themselves before disruption upends them. For the middle market, that means establishing a digital strategy that balances the long-term vision with realistic short-term goals.

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