Is Direct Indexing Coming for the ETF?


Direct indexing is gaining in popularity among investors. Is it poised to disrupt the ETF industry? Bloomberg turned to the veteran industry leaders to find out. Parametric’s CEO, Brian Langstraat, joined the Trillions podcast to discuss the origins of direct indexing, how it works, which investors it makes sense for, the benefits it can confer, and why, despite industry murmurs, it may not be the “ETF killer” some think it is.

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