The 5th edition of the Social Divide index reveals that FTSE 100 companies are sharing more and better financial results-related posts on social media, assembling the right mix of social ingredients to achieve significantly higher levels of engagement than ever before. Indeed, in a clear indication of increasing stakeholder appetite for receiving results-related communication via social media channels, there was a 105% increase in interactions with results content in comparison to 2015. The increase has not been uniform, but the best performing companies are working smarter, not harder, at communicating their results on social media.
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