Using Evidence-Based Investing to Enhance Your Wealth


For decades, families seeking advice on how to invest their hard-earned capital were forced to endure “beauty contests” where potential advisors attempted to demonstrate their supposedly-unique skills and/or access to information. More often than not, it seemed families would choose an advisor only to inevitably experience disappointment when their actual results didn’t uphold the promises made by the advisor. Fortunately for families, there is an alternative approach to investing that prioritizes scientific evidence and common sense over hunches and “proprietary” information.

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